Content Marketing Manager

This position has been filled. Please visit our Careers page for other openings.

Work Model:

We believe that the best way for us to grow is through a hybrid work environment that allows us more flexibility whereby employees can be together in the office where interactions can happen with higher frequency and effectiveness (collaboration and team-engagement), especially when dealing with complex problems and business innovation, balanced with work-from-home where we have more focused, uninterrupted time with minimal distractions for dedicated project/productive work.

Best Places to Work 2021:

GovDocs has been named one of the 2021 Best Places to Work by the Minneapolis/St. Paul Business Journal! Being named an honoree was no easy feat, as they received over 300 nominations for the award. GovDocs was one of the top-scoring Minnesota businesses honored in the medium company category (50-250 employees) for creating a fun, challenging, and rewarding workplace. Read more about GovDocs as Best Places to Work 2021 here: https://bizj.us/1qbeau

Position Summary

The Content Marketing Manager at GovDocs is responsible for the development and execution of content strategies that build the company as an industry thought leader. More specifically, this role is responsible for driving traffic, generating interest in our SaaS products, and determining the best content, formats, and platforms to drive engagement towards GovDocs’ target personas. You will also play the role of a creative and an editor, as you conceptualize and produce content assets that resonate with viewers across multiple mediums. Ultimately, an outstanding Content Marketing Manager should demonstrate exceptional content presentation skills and be able to juggle multiple projects.

Responsibilities:

• Create content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
• Develop clear and engaging content that is consistent with the company’s brand image as a thought leader and addresses both business goals and target persona needs.
• Create written, video, and audio content that is aimed at engaging our target audience.
• Take the lead on client communications regarding program updates or changes.
• Perform extensive research and analysis on customer personas, industry trends, and content strategies.
• Create, adjust, and manage the direction of the editorial calendar in close collaboration with the GovDocs Compliance Team.
• Work with the Director of Marketing to build a scalable content creation engine that incorporates outside resources that contribute to our thought leadership initiatives.
• Perform frequent content audits to assess how well existing content is performing.
• Drive subscriber growth and assist in lead conversion through on-page conversion strategies and the use of offers, pop-ups, and other calls-to-action.
• Understand analytics and measure traffic and content engagement.
• Strategize and improve content delivery and promotion.
• Perform content gap analyses to determine what type of content is missing and what is needed.
• Continually update and repurpose old content to align with current trends and improve search engine rankings.
• Be GovDocs’ internal expert on latest developments in content trends and guide accordingly.
• Assist others in Marketing and across GovDocs with content editing.

Skills and Requirements

• A diploma or bachelor’s degree in journalism, communications or a related field
• Excellent oral and written communication skills
• Experience with digital marketing functions including SEO, content marketing, social media marketing, email marketing and video
• Experience with graphic design software such as Photoshop, Illustrator, InDesign and Canva
• Experience creating content for the web, specifically ebooks, whitepapers, blog posts and video
• Knowledge and experience with blogging software, such as WordPress
• A curious mind that can ask questions and find innovative answers
• Excellent copywriting skills to be able to plan, direct, design and edit content that gets results
• Experience with content presentation – ability to determine how content should be packaged for new and existing customers to induce them to take action
• Multitasking and organizational skills – ability to handle several types of projects and people regularly

Company Description

GovDocs serves companies in building and executing their employment law compliance programs in two primary ways:

Employment Law Posting Service: We manage all the complexities of identifying and providing the required set of employment law postings from the 1,700+ potential postings across the U.S. and Canada. Using proprietary technology, we allow companies to manage, track and verify postings at each of their locations – including our patent pending PosterCheck technology. Our Employment Law Posting Update service is used by almost 22% of the Fortune 500 and 30% of the Fortune 100.

Employment Law Compliance Software Solutions: This is a first to market Software-as-a-Service starting with our Minimum Wage product and Paid Leave products, which allow companies to identify and track which laws apply to their locations and employees, then provides all relevant data to make decisions. This service was created in response to requests from some of our largest customers who recognized that employment law expansion across and variances between jurisdictions (Federal, State and Local) were too difficult to manually track.

GovDocs has grown revenue annually by 18% since 2008 with a 96% customer retention rate, primarily due to our Postings Update Program both obtaining and retaining customers – as employment law postings are required by law, every company has an existing provider. Our Software Solutions are an entirely new line of business that gives us great growth potential to create a full Employment Law Compliance (ELC) platform of solutions, it is also challenging us to reinvent how we view urgency, innovation and teamwork.

You must be authorized to work in the United States. Immigration or work visa sponsorship will not be provided. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Compensation

This position is critical to the success of our business and the compensation package will be commensurate with candidate’s experience and skills. Compensation will include base salary and performance-based incentives. Benefits include paid vacation, paid volunteer time and paid holidays, medical and dental, and matching 401(k).

Send resume, salary requirements and cover letter to: careers@govdocs.com