Director of Marketing

Responsibilities:

Strategic Leadership and Alignment

• Lead marketing strategy that translates company objectives into clear, measurable business outcomes tied to pipeline, revenue influence, customer retention, and brand metrics.
• Establish strategic partnerships with Sales, Account Directors, and Product to develop and refine go-to-market strategies that align marketing initiatives with customer needs and company growth goals.
• Oversee go-to-market planning and operations for new products, features, and strategic initiatives, ensuring positioning, messaging, launch readiness, and cross-functional execution are synchronized and scalable.
• Define marketing’s role in revenue and retention by establishing clear KPIs, accountability structures, and feedback loops that connect marketing activities to pipeline creation, deal velocity, customer expansion, and churn reduction.
• Own the company narrative and positioning to increase competitive differentiation and awareness in target markets; ensure consistent messaging across all channels and buyer journeys.

Marketing Calendar, Planning, and Execution

• Oversee the development and management of an integrated marketing calendar that ensures transparency, coordination, and alignment across Sales, Account Directors, Product, Customer Success, and broader company stakeholders.
• Establish marketing planning processes and workflows that enable the team to plan quarterly campaigns, experiments, and initiatives with clear objectives, audience segmentation, and expected business outcomes.
• Guide the execution of integrated campaigns (digital, events, content, ABM, partnerships, product marketing) by setting strategic direction, removing barriers, and enabling team members and vendors to deliver at scale.
• Translate strategy into quarterly targets and experiments that test messaging, channels, and tactics while maintaining rigor around measurement and learning.

Go-to-Market Operations and Sales Enablement

• Design and manage go-to-market governance including launch checklists, readiness reviews, milestone tracking, and cross-functional communication cadences to ensure launches are executed consistently and with alignment.
• Ensure sales and account director enablement by overseeing the development of positioning briefs, pitch decks, battlecards, competitive intelligence, case studies, and other assets that support pipeline creation and close rates.
• Establish marketing’s operational cadence with Sales and Account Directors through regular alignment meetings, QBRs, shared dashboards, and feedback loops that keep teams coordinated on pipeline and revenue outcomes.
• Lead partner and channel strategy where applicable, ensuring marketing supports partner launches, co-marketing initiatives, and third-party distribution aligned with company strategy.

Performance Measurement and Insights

• Ensure robust measurement frameworks are in place across channels and campaigns, including clear KPIs, dashboards, reporting cadences, and data governance standards.
• Translate marketing and funnel insights into strategic recommendations for Sales, Account Directors, Product, and Finance that drive pipeline improvement, revenue growth, and retention strategies.
• Champion a test-and-learn culture by designing and overseeing experimentation programs (A/B testing, multi-variant campaigns, channel mix optimization) that continuously improve results.
• Monitor performance against goals and take corrective action on pipeline influence, customer acquisition cost (CAC), conversion rates, brand awareness, and retention metrics.
• Report to leadership on marketing’s contribution to company growth, market trends, competitive moves, and buyer needs, translating data into clear recommendations. Brand, Content, and Marketing Excellence.
• Evolve and protect the GovDocs brand by establishing brand guidelines, tone, visual identity, and messaging standards that ensure consistency and differentiation across all touchpoints.
• Set direction for content strategy across thought leadership, demand generation, product marketing, lifecycle marketing, and internal communications, ensuring content supports the buyer journey and positions GovDocs as a trusted authority in employment law compliance.
• Oversee brand and market presence through PR, analyst relations, industry events, and thought leadership initiatives that amplify brand visibility and credibility with target audiences.
• Establish content quality standards and feedback processes that elevate the work across the marketing team and external partners.

Team Leadership and Development

• Lead, coach, and develop the marketing team by setting clear expectations, building individual development plans, creating growth opportunities, and fostering a culture of ownership and continuous improvement.
• Define organizational design, roles, and processes within the marketing function to support company growth, ensuring clarity of accountability and efficient resource allocation.
• Recruit, hire, and onboard marketing talent as the team scales, assessing for strategic thinking, cross-functional collaboration, and problem-solving ability.
• Model and reinforce GovDocs’ culture and values in how the team operates, emphasizing collaboration, customer empathy, intellectual honesty, and ownership.
• Manage key external partners and vendors (agencies, freelancers, technology providers) to support strategy execution while maintaining quality, consistency, and ROI.

Innovation and AI Enablement

• Champion the responsible use of AI across marketing (content production, campaign optimization, audience insights, analytics) to improve speed, quality, and experimentation while protecting brand standards and data privacy.
• Design and continuously refine AI-enabled workflows for content production, campaign optimization, audience targeting, and sales enablement that leverage emerging tools and best practices.
• Set clear guidelines and guardrails for AI usage to ensure factual accuracy on employment law topics, compliance with legal and privacy requirements, and a consistent brand voice.
• Serve as an internal thought leader on emerging marketing and AI trends, keeping GovDocs at the forefront of B2B demand generation and product marketing innovation.

Operations and Continuous Improvement

• Establish and manage the annual marketing budget, analyzing spend against goals, forecasting resource needs, and initiating corrective actions to achieve financial objectives.
• Evaluate new technologies and tools, including AI-powered platforms, marketing automation, CRM systems, and analytics solutions, to improve marketing performance and team efficiency.
• Seek continuous improvement opportunities by leveraging team insights, customer feedback, and performance data to refine messaging, campaigns, and processes.
• Design efficient operating mechanisms and workflows (e.g., campaign planning, content intake, launch readiness, performance reviews) that enable the team to execute with speed and precision.

Qualifications:

• 8+ years of strategic B2B marketing leadership with 5+ years in growth-stage SaaS companies, demonstrating progression toward director-level strategy and team leadership.
• Proven experience bringing products and services to market (launches, repositioning, customer expansion campaigns), with demonstrated ability to align cross-functional teams on go-to-market strategy.
• Strong strategic partnership experience with Sales and Product teams in complex B2B environments; track record of improving sales productivity, pipeline quality, or revenue outcomes through marketing alignment.
• Expertise in B2B SaaS marketing for software, business services, or technology solutions sold to large enterprises (Fortune 1000 / Fortune 10,000); employment law, HR tech, or compliance tech preferred.
• Demonstrated success leading and developing high-performing teams, known as a coach, collaborator, and developer of talent rather than a directive manager.
• Advanced analytical capabilities, including fluency with marketing analytics, funnel metrics, attribution, and experimentation (A/B testing, multivariate testing); able to translate data into business insights and recommendations.
• Deep experience with B2B SaaS marketing technology stacks, including marketing automation, CRM, intent data, analytics, and sales enablement platforms; familiarity with AI-powered marketing tools strongly preferred.
• Excellent written and verbal communication skills, able to influence peers and executive audiences, produce clear strategic documents, and elevate team output through feedback and coaching.
• Strong cross-functional mindset with the ability to operate naturally across departments, influence without authority, and drive alignment on shared outcomes.
• Strategic problem-solving skills, with the ability to see the big picture, identify challenges proactively, recognize root causes, and determine appropriate next steps.

Who You Are:

• You lead by example and share your passion to inspire those around you for growth. You are authentic, driven and positive.
• You possess emotional intelligence and empathy. You have a good sense of humor, are self-aware and self-critical, but not arrogant.
• You handle interpersonal dynamics with grace.
• You do more than the minimum to achieve outstanding results by being hands-on and rolling up your sleeves now and again when it’s necessary.
• You thrive in a growth-oriented company by embracing and adapting to changes easily. You are open-minded and flexible.
• Your clear communication fosters understanding and collaboration. You express ideas effectively but are also an active listener.