When other kids hung posters of Duran Duran, Michael Jackson and Madonna in their rooms, Product Marketing Manager Erica Kritsberg covered her walls with glossy magazine ads. In her mind’s eye, message and design were way more appealing than Top 40 pop icons.
Erica approaches labor law compliance in much the same way today – creating campaign messages that resonate with our audiences. She wholeheartedly applies her knack for marketing strategy, zeal for the launch process and love of AP Style writing to introduce GovDocs’ products and programs to the marketplace. Give her a marketing plan, positioning document, or opportunity to collaborate with other GovDocs staff, and Erica is in her element.
Prior to GovDocs, Erica has an extensive background promoting B2B and consumer products, honing and sharing her marketing expertise with medical research journals at PLOS (Public Library of Science), online litigation tools at Thomson Reuters and even automotive coffee table books at Motorbooks.
She’ll say she’s always on the go – even in her downtime.
Erica is an avid runner; loves to read English and Russian classics; tends to an ever-growing collection of knitting projects; and sees up-and-coming bands perform whenever possible.